Privacy Policy

Bay Psychiatry of Wisconsin ("Company," "we," or "us") values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, https://baypsychiatryofwisconsin.com ("the Website") or interact with our online services, including:

Content, functionality, mobile applications, downloadable materials, and educational courses

Our advertising and applications on third-party websites that link to this policy ("the Services")

This policy does not apply to data collected through other means, or by third parties or affiliates, including content or applications accessible from or linked to our Website.

By using our Website, you agree to the terms of this Privacy Policy and our Terms & Conditions. If you do not agree, please do not use our Website. This policy may be updated periodically; continued use constitutes your acceptance of any changes.

1. Children Under the Age of 13
In accordance with the Children’s Online Privacy Protection Act (COPPA), our Website is not intended for children under age 13. If we learn that we have collected information from a child under 13 without parental consent, we will delete that data immediately.

If you believe a child under 13 has submitted personal information to us, please contact:

contact@baypsychiatryofwisconsin.com
920-238-8155

2. When We Collect Your Information
We collect personal information when you:

Access or browse our Website

Fill out a form, contact us, or request an appointment

Sign up for our newsletter or services

Submit feedback, surveys, or interact with chat/text

Use your browser (cookies and tracking tools)

3. What We Collect
Voluntary Data
You may provide:

Name, email, phone number, mailing address

Insurance or payment details

Medical history (if provided via intake forms)

Demographic details (e.g., age, sex, marital status, etc.)

Communications and feedback submitted through our Website

Automatic Data
We may automatically collect:

IP address, browser type, location data

Site usage and activity through cookies, pixels, or web beacons

Behavioral tracking may occur across third-party websites for marketing purposes.

4. How We Collect Information
We use technologies including:

Cookies: To store preferences and track engagement

Web Beacons & Meta Pixels: For analytics and retargeted advertising

Analytics Tools (e.g., Google Analytics): To better understand user behavior

You may disable cookies in your browser, though some features may not function properly.

5. How We Use Your Information
We use your data to:

Communicate with you (appointment reminders, responses, billing)

Improve site functionality and user experience

Provide personalized support and mental health services

Ensure data security and fraud prevention

Conduct marketing and patient outreach (with your consent)

We do not sell personal information for monetary gain.

6. Third-Party Links and Tools
We may include links to third-party websites or services. We do not control these third parties and recommend reviewing their privacy policies independently. We are not responsible for how they handle your data.

7. How We Share Your Information
We may share your personal data:

With service providers who help us operate our business (e.g., billing software, EHR providers)

To comply with Wisconsin law, subpoenas, or lawful government requests

To prevent fraud or misuse of our services

We do not transfer your personal data internationally or use it for unrelated purposes.

8. How We Protect Your Data
We implement administrative, technical, and physical safeguards, including:

Encrypted payment and health information

Secure servers protected by firewalls

Regular malware scanning

Although we follow HIPAA and best practices, no internet transmission is fully secure. Please be mindful when sharing sensitive data online.

9. Wisconsin-Specific Privacy Rights
Wisconsin does not currently have a state-specific data privacy law like the CCPA; however, residents are protected under federal laws (HIPAA, COPPA, and the FTC Act) and ethical standards for healthcare.

As a healthcare provider, we are compliant with the Health Insurance Portability and Accountability Act (HIPAA) regarding patient privacy and confidentiality.

You may request access to or corrections of your data at any time. Contact:
contact@baypsychiatryofwisconsin.com
920-238-8155

10. Your Privacy Rights Under HIPAA
As a Wisconsin healthcare consumer, you have the right to:

Receive a copy of your medical record

Request amendments to incorrect information

Request restrictions on certain uses or disclosures

Request confidential communications

File a complaint with Bay Psychiatry or the Office for Civil Rights (OCR) if you believe your rights were violated

Learn more: https://www.hhs.gov/hipaa/for-individuals/index.html

11. Marketing Communications
You can opt out of marketing or promotional emails at any time by:

Clicking “unsubscribe” in any email

Emailing contact@baypsychiatryofwisconsin.com

We will honor your request promptly.

12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. The effective date will always be posted at the top. For significant changes, we may notify you via email or a notice on our homepage.

13. Contact Information
Bay Psychiatry of Wisconsin
7353 Horseshoe Bay Road, Egg Harbor, WI 54209
contact@baypsychiatryofwisconsin.com
920-238-8155

14. Complaints
If you feel your privacy rights have not been addressed, you may contact:

Office for Civil Rights (OCR)
U.S. Department of Health and Human Services
https://www.hhs.gov/ocr